A photographic project of the Balenciaga flagship store in Shanghai, heavily focused on its architecture, structural interiors, and raw urban vibe. The artistic direction purposefully desaturates the environment to match the brand's iconic black color language, leaving a subtle blue undertone that embodies the modern, high-tech essence of the city's streets.
A commissioned street editorial captured in the hyper-modern financial districts of Shanghai. Moving past the traditional lookbook format, this project explores emerging urban landscapes through a contemporary silhouette that merges seasonal elegance with functional athletic elements, reflecting how sportswear has seamlessly integrated into our daily luxury lifestyle.
A high-end commercial campaign commissioned for an avant-garde grooming and hair product profile. Tailored for the East Asian GenZ market, the series rejects standard catalog lighting in favor of structured cinematic compositions, showcasing texture, flow, and modern subculture aesthetics under a precise commercial standard.
A dynamic and visual campaign for the Osis styling lineup by Schwarzkopf Professional. This production highlights texture, movement, and urban hair aesthetics tailored for modern commercial presentation.
Philips SP9000 Maserati Champion 2022 | Commercial Videography. A high-end collaborative campaign between Philips and Maserati, produced in partnership with TeeHee creative agency in Shanghai. Serving as Senior Photographer, I co-developed the commercial video asset and led the KV visual photography, blending premium lifestyle aesthetics with dynamic corporate storytelling.
High-End technical footwear editorial. Executed with minimalist geometry, razor-sharp lighting layouts, and ultra-clean composition. A cold, surgical look inspired by AI manufacturing processes, hyper-focused on construction patterns and uncompromising material precision.
Bulgari flagship store outdoor facade photoshoot. Beyond traditional architectural photography, i integrate abstract, macro-focused perspective to capture the intricate geometry and material patterns of the facade.
Burberry — Shenzhen 2023 | Architectural Videography. Visual documentation of the monumental facade designed for the Burberry flagship store in Shenzhen, completed in 2023 and commissioned by Italian retail design firm AREA 17 (Shanghai). A geometric exploration focusing on the interplay between light, premium materials, and urban dynamism.
A full-scale visual production for Graphic Rewilding and Lululemon, documenting immersive art installations across UK stores and museums. Blending portrait, architecture, interiors, landscape, drone, photography, and video into one cohesive visual story. Discover more at graphicrewilding.com.
Key visual campaign for L'Oréal Youth Code, capturing the product at dawn to create a timeless summer aesthetic. Natural first light elevated the essence of youthful, radiant skin.
An interior photography project documenting Edoardo Petri's visionary speakeasy bar. Through carefully crafted lighting and composition, each themed environment, from the Snake Room to the Jungle Room, was captured to showcase its distinct mood and design language.
